Last Updated: 2026-05-11
Which CRM & Sales tool is right for your business in 2026? We compared 19 features across pricing, integrations, ease of use, and more.
"Close is a CRM designed to help sales teams manage leads and streamline their communication for better sales performance."
"Keap is a CRM and marketing automation platform that helps small businesses manage customer relationships and automate tasks."
View Comparison For
🏆 Winner for Small Business
Close
Close is more cost-effective and user-friendly for small businesses.
🏆 Winner for Mid Market
Close
Keap stands out with its advanced automation capabilities for mid-market.
🏆 Winner for Enterprise
Close
Close is superior with its scalability and advanced reporting features for enterprises.
19 features compared across 17 categories
| Feature | Close | Keap | Winner |
|---|---|---|---|
| Basic Contact Management | Yes | Yes | Keap |
| Sales Pipeline Management | Yes | Yes | Close |
Close
Yes
Keap
Yes
Close
Yes
Keap
Yes
| Feature | Close | Keap | Winner |
|---|---|---|---|
| Email Marketing Capabilities | Yes | Yes | Close |
| Lead Scoring | No | Yes | Keap |
Close
Yes
Keap
Yes
Close
No
Keap
Yes
| Feature | Close | Keap | Winner |
|---|---|---|---|
| Third-Party App Integrations | Yes | Limited | Close |
Close
Yes
Keap
Limited
| Feature | Close | Keap | Winner |
|---|---|---|---|
| Invoicing Tools | No | Yes | Keap |
Close
No
Keap
Yes
| Feature | Close | Keap | Winner |
|---|---|---|---|
| Live Chat Support | Yes | Yes | Close |
Close
Yes
Keap
Yes
| Feature | Close | Keap | Winner |
|---|---|---|---|
| Ease of Use | High | Medium | Close |
Close
High
Keap
Medium
| Feature | Close | Keap | Winner |
|---|---|---|---|
| Custom Field Options | Yes | Yes | Close |
Close
Yes
Keap
Yes
| Feature | Close | Keap | Winner |
|---|---|---|---|
| Dashboard Customization | Advanced | Standard | Close |
Close
Advanced
Keap
Standard
| Feature | Close | Keap | Winner |
|---|---|---|---|
| Mobile App Availability | Yes | Yes | Close |
Close
Yes
Keap
Yes
| Feature | Close | Keap | Winner |
|---|---|---|---|
| Number of Users | Up to 1,000 | Up to 50 | Close |
Close
Up to 1,000
Keap
Up to 50
| Feature | Close | Keap | Winner |
|---|---|---|---|
| Monthly Cost for Basic Plan | $12 | $20 | Close |
Close
$12
Keap
$20
| Feature | Close | Keap | Winner |
|---|---|---|---|
| Workflow Automation | Basic | Advanced | Keap |
Close
Basic
Keap
Advanced
| Feature | Close | Keap | Winner |
|---|---|---|---|
| Lead Assignment Rules | No | Yes | Keap |
Close
No
Keap
Yes
| Feature | Close | Keap | Winner |
|---|---|---|---|
| Training Resources | Limited | Comprehensive | Keap |
Close
Limited
Keap
Comprehensive
| Feature | Close | Keap | Winner |
|---|---|---|---|
| Import/Export Options | CSV | CSV + API | Keap |
Close
CSV
Keap
CSV + API
| Feature | Close | Keap | Winner |
|---|---|---|---|
| Team Collaboration Features | Basic | Advanced | Keap |
Close
Basic
Keap
Advanced
| Feature | Close | Keap | Winner |
|---|---|---|---|
| GDPR Compliance | Yes | Yes | Close |
Close
Yes
Keap
Yes
Close is generally more affordable, with starting prices at $29/month compared to Keap's $79/month.
Close is highly recommended for businesses that specifically need: cost-effective pricing plan, ease of use, comprehensive crm functionality.
Keap is the better choice if your primary focus is: advanced lead scoring, invoicing features, basic contact management.
Close is more cost-effective and user-friendly for small businesses.
See how Close and Keap stack up against other top tools.
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