Last Updated: 2026-05-16
Which Forms & Surveys tool is right for your business in 2026? We compared 22 features across pricing, integrations, ease of use, and more.
"Fillout is a flexible online form builder that helps you create forms and surveys with ease, enabling you to collect data efficiently."
"Jotform is an intuitive form builder known for its wide variety of customizable templates and advanced data collection features."
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🏆 Winner for this Industry
Fillout
For agencies, Fillout emerges as the decisive winner. Its superior white-labeling, granular client portal features, advanced conditional logic, and agency-specific pricing plans make it the more robust and scalable solution for managing multiple clients and complex projects. While Jotform offers a vast feature set, Fillout's focus on agency-specific needs provides a more tailored and efficient experience.
🏆 Best AI Tool
Fillout
Fillout's AI capabilities are more directly aligned with agency needs, particularly in intelligent form design and data extraction, making it the overall AI winner for this use case.
The AI analysis focuses on how each tool leverages artificial intelligence to streamline form creation, data analysis, and client interaction specifically for agency workflows.
Can generate initial form drafts from natural language prompts, accelerating client intake form setup.
Offers some AI assistance for form suggestions, but less robust in generating full forms from prompts.
Intelligently suggests field types and validation rules based on input data patterns, saving agency setup time.
Basic field suggestions, but not as contextually aware or predictive.
AI can help extract and categorize unstructured text data from open-ended client responses, making analysis easier.
Limited AI for data extraction; primarily relies on structured field data.
Can perform basic sentiment analysis on text responses to quickly gauge client satisfaction or pain points.
Does not offer built-in sentiment analysis features.
Advanced AI algorithms for detecting and filtering spam submissions, ensuring clean client data.
Good spam detection, but relies more on traditional CAPTCHA and honeypot methods.
Analyzes form completion rates and suggests improvements to field order or question phrasing.
Offers some analytics, but lacks AI-driven optimization recommendations.
Can automatically translate forms into multiple languages, useful for international clients.
Manual translation options, no AI-powered automatic translation.
Can use AI to categorize or tag images uploaded by clients, useful for creative agencies.
No specific AI image recognition features.
Limited predictive analytics to forecast submission trends or identify potential client churn.
No built-in predictive analytics features.
Integrates with AI chatbots to guide users through complex forms or answer FAQs.
Offers integrations with third-party chatbots, but less native AI-driven guidance.
Can scan forms for basic accessibility compliance issues, ensuring broader client reach.
Relies on manual checks and best practices for accessibility.
Suggests automation workflows based on common agency patterns (e.g., 'if client submits, send to CRM').
Workflow automation is rule-based, not AI-suggested.
Can assist in generating placeholder text or example answers for form fields.
No AI content generation for form fields.
Identifies unusual patterns or outliers in client submission data that might indicate errors or fraud.
Relies on manual review for anomaly detection.
Can dynamically adjust form content or questions based on previous client interactions or known data points.
Personalization is primarily driven by conditional logic, not AI inference.
| Feature | Fillout | Jotform | Winner |
|---|---|---|---|
| Client Portal for Form Access & Submissions | Advanced client portal with custom branding, user roles, and submission tracking. | Basic client portal features, primarily for form access, less robust user management. | Fillout |
| Team Collaboration & Permissions | Granular team permissions, shared workspaces, and real-time collaboration on forms. | Standard team collaboration, less granular control over individual form elements. | Fillout |
| White-labeling & Custom Branding | Extensive white-labeling options for forms, portals, and email notifications. | Good custom branding, but less comprehensive white-labeling for the entire experience. | Fillout |
Fillout
Advanced client portal with custom branding, user roles, and submission tracking.
Jotform
Basic client portal features, primarily for form access, less robust user management.
Fillout
Granular team permissions, shared workspaces, and real-time collaboration on forms.
Jotform
Standard team collaboration, less granular control over individual form elements.
Fillout
Extensive white-labeling options for forms, portals, and email notifications.
Jotform
Good custom branding, but less comprehensive white-labeling for the entire experience.
| Feature | Fillout | Jotform | Winner |
|---|---|---|---|
| Advanced Conditional Logic & Workflows | Highly sophisticated conditional logic, multi-step workflows, and branching forms. | Robust conditional logic, but complex multi-step workflows can be more cumbersome. | Fillout |
| Custom CSS & JavaScript Injection | Full control with custom CSS and JavaScript for pixel-perfect branding and functionality. | Limited custom CSS, JavaScript injection is more restricted. | Fillout |
| Pre-built Agency Templates | Growing library of templates specifically designed for agency use cases (e.g., client intake, project briefs). | Large general template library, but fewer agency-specific templates out-of-the-box. | Fillout |
Fillout
Highly sophisticated conditional logic, multi-step workflows, and branching forms.
Jotform
Robust conditional logic, but complex multi-step workflows can be more cumbersome.
Fillout
Full control with custom CSS and JavaScript for pixel-perfect branding and functionality.
Jotform
Limited custom CSS, JavaScript injection is more restricted.
Fillout
Growing library of templates specifically designed for agency use cases (e.g., client intake, project briefs).
Jotform
Large general template library, but fewer agency-specific templates out-of-the-box.
| Feature | Fillout | Jotform | Winner |
|---|---|---|---|
| CRM & Project Management Integrations | Deep, native integrations with popular CRMs (e.g., HubSpot, Salesforce) and PM tools (e.g., Asana, Trello). | Good range of integrations, but some are more basic or require third-party connectors for advanced workflows. | Fillout |
| Webhooks & API Access | Comprehensive webhook support and a well-documented API for custom integrations and automation. | Webhooks available, API access is good but can be less flexible for highly custom agency needs. | Fillout |
| Payment Gateway Integrations | Supports major payment gateways with advanced features for recurring payments and subscriptions. | Extensive payment gateway support, including many regional options. | Jotform |
Fillout
Deep, native integrations with popular CRMs (e.g., HubSpot, Salesforce) and PM tools (e.g., Asana, Trello).
Jotform
Good range of integrations, but some are more basic or require third-party connectors for advanced workflows.
Fillout
Comprehensive webhook support and a well-documented API for custom integrations and automation.
Jotform
Webhooks available, API access is good but can be less flexible for highly custom agency needs.
Fillout
Supports major payment gateways with advanced features for recurring payments and subscriptions.
Jotform
Extensive payment gateway support, including many regional options.
| Feature | Fillout | Jotform | Winner |
|---|---|---|---|
| Custom Reports & Analytics Dashboards | Highly customizable reporting and analytics dashboards to track client data and form performance. | Solid reporting features, but customization options are less flexible for agency-specific KPIs. | Fillout |
| Data Export & Migration Options | Flexible data export options (CSV, Excel, PDF) and robust migration tools. | Good data export options, but large-scale migration can be more manual. | Fillout |
Fillout
Highly customizable reporting and analytics dashboards to track client data and form performance.
Jotform
Solid reporting features, but customization options are less flexible for agency-specific KPIs.
Fillout
Flexible data export options (CSV, Excel, PDF) and robust migration tools.
Jotform
Good data export options, but large-scale migration can be more manual.
| Feature | Fillout | Jotform | Winner |
|---|---|---|---|
| HIPAA & GDPR Compliance | Offers HIPAA and GDPR compliance features, crucial for agencies handling sensitive client data. | Provides HIPAA and GDPR compliance, but setup can be more involved. | Fillout |
| User Authentication & Security | Advanced user authentication, SSO, and robust security protocols for client portals. | Standard user authentication and security, good but less enterprise-grade for agencies. | Fillout |
Fillout
Offers HIPAA and GDPR compliance features, crucial for agencies handling sensitive client data.
Jotform
Provides HIPAA and GDPR compliance, but setup can be more involved.
Fillout
Advanced user authentication, SSO, and robust security protocols for client portals.
Jotform
Standard user authentication and security, good but less enterprise-grade for agencies.
| Feature | Fillout | Jotform | Winner |
|---|---|---|---|
| High Volume Submission Handling | Designed to handle high volumes of submissions without performance degradation, critical for agency campaigns. | Handles high volumes well, but can experience occasional slowdowns with extremely large datasets. | Fillout |
| Uptime & Reliability | Excellent uptime and reliability, ensuring client forms are always accessible. | Very good uptime and reliability, a trusted platform. | Fillout |
Fillout
Designed to handle high volumes of submissions without performance degradation, critical for agency campaigns.
Jotform
Handles high volumes well, but can experience occasional slowdowns with extremely large datasets.
Fillout
Excellent uptime and reliability, ensuring client forms are always accessible.
Jotform
Very good uptime and reliability, a trusted platform.
| Feature | Fillout | Jotform | Winner |
|---|---|---|---|
| Intuitive Form Builder UI | Modern, intuitive drag-and-drop builder with a clean interface, easy for agency teams to learn. | User-friendly builder, but the interface can feel a bit dated compared to newer tools. | Fillout |
| Mobile Responsiveness of Forms | Forms are inherently mobile-responsive and optimized for all devices. | Forms are mobile-responsive, but sometimes require minor adjustments for optimal display. | Fillout |
Fillout
Modern, intuitive drag-and-drop builder with a clean interface, easy for agency teams to learn.
Jotform
User-friendly builder, but the interface can feel a bit dated compared to newer tools.
Fillout
Forms are inherently mobile-responsive and optimized for all devices.
Jotform
Forms are mobile-responsive, but sometimes require minor adjustments for optimal display.
| Feature | Fillout | Jotform | Winner |
|---|---|---|---|
| Agency-specific Pricing Plans | Offers agency-focused pricing tiers with features tailored for client management and scaling. | General pricing plans, which can be less optimized for agency-specific needs and client volume. | Fillout |
Fillout
Offers agency-focused pricing tiers with features tailored for client management and scaling.
Jotform
General pricing plans, which can be less optimized for agency-specific needs and client volume.
| Feature | Fillout | Jotform | Winner |
|---|---|---|---|
| Dedicated Account Manager / Priority Support | Higher tiers include dedicated account managers and priority support, essential for agencies. | Good customer support, but dedicated account management is less common. | Fillout |
| Knowledge Base & Tutorials | Comprehensive knowledge base with detailed tutorials and guides for advanced features. | Extensive knowledge base with a vast array of articles and community forums. | Jotform |
Fillout
Higher tiers include dedicated account managers and priority support, essential for agencies.
Jotform
Good customer support, but dedicated account management is less common.
Fillout
Comprehensive knowledge base with detailed tutorials and guides for advanced features.
Jotform
Extensive knowledge base with a vast array of articles and community forums.
| Feature | Fillout | Jotform | Winner |
|---|---|---|---|
| E-Signature Capabilities | Integrated e-signature fields for legally binding agreements within forms. | Robust e-signature features, including advanced audit trails. | Jotform |
| PDF Generation from Submissions | Advanced PDF generation with custom templates for professional client reports. | Excellent PDF generation capabilities, highly customizable output. | Jotform |
Fillout
Integrated e-signature fields for legally binding agreements within forms.
Jotform
Robust e-signature features, including advanced audit trails.
Fillout
Advanced PDF generation with custom templates for professional client reports.
Jotform
Excellent PDF generation capabilities, highly customizable output.
Jotform is the cheaper option starting at $34/month, while Fillout begins at $49/month.
Fillout is highly recommended for businesses that specifically need: agencies requiring extensive white-labeling and custom branding for client-facing forms and portals., agencies needing granular control over client access, permissions, and data within a dedicated portal., agencies with complex client intake processes and multi-step workflows that demand advanced conditional logic and automation..
Jotform is the better choice if your primary focus is: agencies that prioritize a very broad range of payment gateway integrations, including niche regional options., agencies that need highly customizable pdf generation from form submissions for client reports., agencies that benefit from an extremely large and active community forum and knowledge base for support..
For agencies, Fillout emerges as the decisive winner. Its superior white-labeling, granular client portal features, advanced conditional logic, and agency-specific pricing plans make it the more robust and scalable solution for managing multiple clients and complex projects. While Jotform offers a vast feature set, Fillout's focus on agency-specific needs provides a more tailored and efficient experience.
See how Fillout and Jotform stack up against other top tools.
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